Think beyond possibility

Design beyond imagination

Johny Hsieh

I am a designer based in Taiwan, providing strategic design services in the field of art, fashion, music, culture, and digital technology. With the goal of making target audiences relate strongly to the design, I treat design as a series of effective dialogues. I always explore the insights of needs with the focus of communication and perception. By using unique, fascinating, logical and precise language, I expand the values and possibilities of design for clients.

Design for Creating Business Impact

2022 - Present

Crescendo Lab｜Product Design Lead

Leading the Product Design and UX Writing teams to scale design maturity, accelerate AI integration, and ensure cross-market product consistency across the Crescendo Lab ecosystem (MAAC, CAAC, Admin Center).

Crescendo Lab｜Senior Product Designer

Led end-to-end design for omnichannel marketing automation products, addressing complex 2B2C ecosystem challenges from acquisition to retention.

2021 - 2022

Moment Pet Wellness｜Senior Product Designer

Led the research and design of a wellness ecosystem for pet owners, aligning product, service, and business goals in an early-stage startup.

2020 - 2021

ASUSTeK Computer Inc.｜Senior UX Designer

2017 - 2020

KKBOX Inc.｜Product Designer

2015 - 2017

plain-me Co., Ltd.｜Project Manager & Visual Designer

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Design meets
the AI Era

Share AI-driven features on Crescendo Lab AI Day

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Share AI workflow evolution on BusinessNext

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AI Design Exploration Sharing Day

A lightweight yet in-depth space for product designers to share insights, progress, and hands-on experiences—especially around how AI is reshaping our design roles, workflows, and problem-solving approaches.

Design to understand, define, solve, and create

Proficient and Flexible in end-to-end design skills

Product Design · UX Strategy · AI-Driven UX · AI Agent Design · Design System · Automation Prototyping · User Research · Usability Testing · Information Architecture · Interaction Design · Cross-Functional Collaboration · Localization UX

Navigating effortlessly between Human mind and AI

Design for a culture that brings people together

Build a team that creates and evolves

2025 Design Bootcamp

Strengthened core design capabilities through intensive practice across design execution, data-informed decisions, and research tools.
Host: Wen, Saha
2025 AI Workshop

Guided the team to understand AI’s real strengths and limits during its rapid rise in 2025, while exploring practical AI applications in product work.
Host: Nick
2025 PD Editorial Room

Documented each designer’s quarterly growth focus, improving team visibility and shaping a stronger recruitment brand.
Host: Johny
2024 User Interview Training

Collaborated with external experts to upskill cross-functional teams in user interviewing, forming a standardized internal process and checklist.
Organizer: Saha Host: Soking, Johny
Regular Design Crit

Facilitated regular cross-team critiques to gather fast, actionable feedback and accelerate design iteration.

Host: Each PD
Team Building

Created space beyond work for designers to connect, share hobbies, and strengthen team cohesion.

Player: All PD Team